I recently bought the beard balm & it works great as a daily face moisturiser (& you don't need a beard to use it). I think your changing the name to “Gentleman’s balm” would help clarify that the balm is not specific. It feels like a very high quality product that has a nice texture & it smells great. I found it is particularly effective after shaving to help sooth & nourish the skin. It also works well in the cold weather to protect the face, but I wonder how it will work in summer, it might be a little heavy, so I would probably be inclined to try using a thinner coating, but perhaps there is scope for a ‘light summer’ version of the product further down the line? The packaging etc. is plastic free. For us this was a massive plus, like many people we are trying to reduce our plastic footprint by using bamboo toothbrushes, beeswax strips and moving to soap rather than bottle & so forth. Whilst I am here, here are my thoughts on future product ideas: * Soap on a rope variant * Shaving soap * Some kind of aftershave that would pair scent-wise with the beard balm * Light-weight face cream version Regards, Dave