I have been using natural deodorants for years, but since perimenopause came along I have found that most are pretty inefficient. The consistency of the deodorants vary from company to company too with some of them feeling like sand paper to apply, and I do not suffer with sensitive skin. So, I searched for the most effective natural deodorants and came across this company. All natural ingredients, all recyclable packaging, and in a stick form so you just apply like any stick deodorant. I went for the strong protection and the orange and bay leaf scent is very nice. My Daughter has sensitive skin and uses natural deodorant, she prefers the floral scents so I bought her the Jasmine and Rose one and that smells lovely too. I have found that the deodorant keeps me smell free for the majority of the day, even when the effectiveness is wearing off in the evening, I can only smell body odour if I rub under my arm pits. Whereas my Daughter can apply once a day and she smells sweet until the next application. The prices are very reasonable and even more so if you subscribe. I would definitely recommend as one of the most skin friendly, budget friendly and effective natural deodorants out there.